Earnings & Results Disclaimer

1. What this disclaimer covers

This Earnings & Results Disclaimer (the “Disclaimer”) is issued by Ares Online S.R.L., a limited-liability company trading as Shadow Pages (“Shadow Pages”, “we”, “our”). It applies to every marketing surface we operate, including this website, our application call, our written content, our case studies, our testimonials, our social media accounts, our emails, our DMs and any growth figure or stat we publish.

The Disclaimer is part of, and incorporated by reference into, our Terms of Service, Website Terms of Use, Acceptable Use Policy and Privacy Policy. If anything in this Disclaimer conflicts with those documents, those documents prevail.

We have published this Disclaimer to comply with the Federal Trade Commission’s Endorsement Guides (16 CFR Part 255), the EU Unfair Commercial Practices Directive (Directive 2005/29/EC) as amended by the Omnibus Directive (Directive (EU) 2019/2161), Law no. 363/2007 on combating unfair practices, and the equivalent consumer-protection regimes that apply where our visitors reside.

2. No guarantee of results

Shadow Pages is a software platform: AI agents, dashboards and automation tools for building faceless content brands. We do not, and cannot, guarantee any specific outcome from using the platform, including but not limited to:

• any number of followers, subscribers, page likes or members on Instagram, TikTok, YouTube or any other platform;
• any number of views, plays, impressions, reach, watch time, completion rate or engagement rate;
• any rate of growth, retention, audience build-up or content monetisation;
• any number of leads, sign-ups, sales calls, customers, clients, deals or partnerships;
• any amount of revenue, profit, savings, income, return on investment or other financial result;
• any specific algorithmic position, recommendation, placement, feature or visibility on any third-party platform;
• any sponsorship, brand deal, partnership, advertising payout or creator-fund payment from any third party.

Your results will be your own. They will reflect your niche, the quality of your input and decisions, the time you invest, the market conditions you operate in and decisions made by third-party platforms that we do not control.

3. Case studies, testimonials & growth figures

Where we publish a case study, a testimonial, a quote, a screenshot or a growth figure (for example, “+229K followers in a month” or “405K followers”), the following always applies:

• The figures are self-reported by the operator named in the case study. We do not independently audit them and we cannot, on our own, verify a third-party platform’s statistics in real time.
• The featured operators are real people who use, or have used, Shadow Pages. Where compensation, free service or any other consideration was provided in exchange for the testimonial, that is disclosed in Section 7 below.
• The results shown are not typical. They reflect what motivated, engaged operators have shared with us. Many operators see materially different outcomes, including outcomes that are smaller, slower or that do not materialise at all.
• Case studies are a snapshot in time. Follower counts, view counts and engagement metrics fluctuate up and down based on factors outside our control (see Section 4).
• We deliberately do notpublish revenue or income figures on our marketing surface. Where any monetary figure is referenced (for example, in a private call), it is illustrative only, refers to a single operator’s self-reported result, and is not a forecast or a representation of typical earnings.

4. Factors outside our control

Your results depend on a range of factors. Many of those factors are within your control. Many others are not within ours. Factors that materially affect what you can achieve include, without limitation:

• Niche selection— competitive saturation, audience size, audience monetisation potential and seasonality of the niche you operate in.
• Time invested— how consistently you show up, approve outputs, brief the team and act on the feedback loops the system surfaces.
• Content fit— whether the format, tone and direction you pick matches what the niche rewards.
• Platform decisions— algorithm changes, policy enforcement, account standing, shadow-banning, recommendations & reach throttling, monetisation policies and feature availability at Meta (Instagram), ByteDance (TikTok), Google (YouTube) and any other platform.
• Market conditions— trends, news cycles, competitors, advertising rates, audience attention and macro context.
• Your prior experience— existing audience, brand recognition, distribution channels and operational maturity at the time you start.
• Compliance posture— whether you operate within our Acceptable Use Policy and within the terms of the platforms you publish on. Operating outside those terms typically destroys results.

We continuously improve the Shadow Pages system, but no improvement we make can override the factors above.

5. Educational use, not professional advice

Content we publish (including written materials, calls, playbooks, dashboards, AI-generated outputs and 1:1 strategy sessions) is educational and operational in nature. Nothing we say is:

• Financial, investment, securities or tax advice. If you need that, consult a licensed financial advisor or tax professional in your jurisdiction.
• Legal advice. If you need legal advice (for example on a sponsorship contract, a platform takedown, a brand-name dispute or a personal-data question), consult a lawyer admitted in your jurisdiction.
• Medical, psychological or healthcare advice. Some niches we work in (fitness, wellness, mental health adjacent) require licensed professionals to publish certain types of content. You are responsible for sourcing that expertise.
• A franchise, multi-level-marketing offering, or a securities offering. Shadow Pages is software and services, sold at a flat price, with no recruiting component and no investment-return promise.

You agree that you are the sole decision-maker for your business and that you take full responsibility for the actions you take in reliance on anything we publish or say.

6. AI-generated content & platform compliance

Shadow Pages uses generative AI to assist with content production (including hooks, scripts, voiceovers, edits, captions and scheduling decisions). You acknowledge that:

• AI outputs can contain errors, inaccuracies, hallucinations, biased framings or content that requires further editing before publication. You are responsible for reviewing, correcting and approving every piece of content before it is published in your name.
• From August 2026, providers and deployers of AI systems that generate synthetic content are subject to transparency obligations under Article 50 of Regulation (EU) 2024/1689 (the EU AI Act). Shadow Pages complies with its obligations as a provider of an AI system, and you agree to comply with your obligations as a deployer, including labelling, watermarking and AI-disclosure requirements that apply to the content you publish.
• You are responsible for ensuring that the content you publish complies with the terms of service, community guidelines and policies of every platform you publish on, including content authenticity policies and AI-disclosure policies maintained by Meta, ByteDance and Google.
• You will not use Shadow Pages to publish content that infringes a third party’s intellectual-property rights, right of publicity or any other right protected by applicable law. See the Acceptable Use Policy.

7. Endorsements, affiliates & compensated reviews

We follow the FTC’s Endorsement Guides (16 CFR Part 255) and the EU Unfair Commercial Practices Directive disclosure requirements:

• Case studies and testimonials. The named operators are real Shadow Pages users. Some are current paying subscribers; some have completed their initial setup; some may receive a discount, a credit, or other consideration in exchange for permission to feature their results. Where any such consideration applies, it is disclosed adjacent to the testimonial.
• Not-typical labels.Each published case study and stat card carries a “not typical” note linking back to this Disclaimer. Self-reported figures shown on the marketing surface are not a forecast and are not a representation of average outcomes.
• Affiliate & partner relationships. Shadow Pages may, from time to time, refer customers to partner software, vendors or service providers. If we receive a referral fee, revenue share or other consideration, that relationship will be disclosed at the point of referral, in line with FTC 16 CFR §255.5.
• Paid promotion of Shadow Pages.If you see Shadow Pages promoted by a third party (creator, agency, affiliate) and that party is compensated by us, the disclosure obligation under 16 CFR §255.5 sits with that party. We require our partners to disclose “#ad”, “paid partnership”, or the equivalent platform-mandated tag. If you encounter promotion of Shadow Pages that is not properly disclosed, email legal@shadowpages.ai.

8. External links & third-party content

This site links to and embeds third-party services (for example Calendly for scheduling, third-party social platforms for case studies, and various AI infrastructure providers we use under the hood). We do not control those services and we do not endorse any specific decision they make about your account, content, data or visibility. Their terms govern your use of them.

9. Legal basis & consumer-protection compliance

This Disclaimer is drafted to comply with, without limitation:

• EU consumer-protection law: Directive 2005/29/EC on unfair commercial practices as amended by Directive (EU) 2019/2161 (the Omnibus Directive), Directive 2011/83/EU on consumer rights, and the Council of the EU guidance on online consumer protection.
• Local implementing law: Law no. 363/2007 on combating unfair commercial practices, Government Ordinance no. 34/2014 on consumer rights in contracts with professionals, and the competent national consumer-protection authority enforcement framework.
• U.S. FTC framework:16 CFR Part 255 (Guides Concerning the Use of Endorsements and Testimonials in Advertising), the FTC Act §5 prohibition on unfair or deceptive acts or practices, and the FTC’s 2024 Rule on Use of Consumer Reviews and Testimonials (16 CFR Part 465).
• UK framework (to the extent visitors reside in the UK): the Consumer Protection from Unfair Trading Regulations 2008 and CMA guidance on misleading actions and omissions.
• Other regimes with substantially equivalent protection where our visitors reside.

We monitor enforcement guidance and revise this Disclaimer when material changes occur. The “Last updated” date at the top of this page reflects the most recent revision.

10. Questions & contact

Questions about this Disclaimer, requests to update a case-study, or notices about undisclosed promotion of Shadow Pages can be sent to:

• Ares Online S.R.L., trading as Shadow Pages
• Email: legal@shadowpages.ai

EU consumer-protection complaints may also be submitted to the Autoritatea Națională pentru Protecția Consumatorilor (the competent national consumer-protection authority,). EU consumers may use the European Commission’s Online Dispute Resolution platform at ec.europa.eu/consumers/odr.